Last week!
I can't really say I am super-impressed by the book trailers I viewed - which included several designed for young adults. They seem quite cheesy, and a lot of them have a real "filmed in somebody's back yard" kind of quality to them - I was really displeased with the trailer for Pride & Prejudice & Zombies: Dawn of the Dreadfuls - the bizarre elements that are intrinsic to the "Quirk Classics" series of novels was lost in a morass of bad acting. The trailers for the Infernal Devices series by Cassandra Clare was considerably better, on the other hand, with just better directing all around.
In both instances, I would have been much more receptive as I like those kind of subgenres. I am sure that book trailers may have some kind of kitschy appeal to some audiences, but if anything it largely turned me off on some of those books. In light of this, I am rather disinclined to use these trailers as a means of promoting a book or providing reader services - the trailers either take themselves too seriously (ITS THE NEXT GREAT EPIC NOVEL - WITH VAMPIRES!) or is just so bad that it looks like a joke. If I was certain my advisee was going to like something like this, then I'd encourage them to look into it.
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